When you give iTunes Gift Cards to friends and family, they can choose whatever they want on the iTunes Store, App Store, iBooks Store, and Mac App Store.
iTunes Gift Cards are easy to give, and you can buy them from Apple and from thousands of other retailers in a range of denominations. And every card works in the iTunes Store, App Store, iBooks Store, and Mac App Store — so your recipients can get exactly what they want.
Cloud for Music, Applications and Books will automatically be at your disposal. You'll be able to take benefit of it on all of your devices. You'll be able to buy new items at any time thanks to iTunes 100$.